What Drives You: The Strategic Mindset That Changes Everything

The difference between activity-driven and goal-driven decisions is the difference between drifting and building a life with intention.


A dear friend of mine taught me one of the most important lessons about strategic thinking, though he didn’t realize it at the time.

He was frustrated with his corporate job—well-paying but unfulfilling. Despite earning good money, he yearned to do more with his life but wasn’t sure what that meant. When a government position came along offering slightly better pay with significantly less demanding hours, he turned it down without much thought.

“I was afraid I’d get bored,” he told me during one of our conversations.

That’s when I realized he was making a classic mistake I see entrepreneurs make all the time: he was activity-driven rather than goal-driven. He was making decisions based on what felt right in the moment rather than what served his larger vision.

The Moment Everything Changed

As we talked, something shifted in his thinking. He began to articulate what he actually wanted: to start multiple ventures across different industries. He’d been frustrated because someone had convinced him that real entrepreneurs focus on one idea until it works—a limiting belief I’ve always disagreed with, especially in the early stages of building wealth and experience.

But here’s where it got interesting. Once he clarified his real goal, he suddenly saw that government job differently. “I needed more free time,” he realized. “That job would have given me exactly what I needed to get my ventures off the ground—good pay with reasonable hours.”

The opportunity had passed, and he had to start looking for alternatives that would serve his actual objectives.

The Cost of Activity-Driven Decisions

This conversation revealed something I’ve observed throughout my own journey building businesses: most people make decisions based on how things appear rather than how they serve their larger vision.

My friend initially rejected that government job because it didn’t align with his image of career advancement. It seemed like a step sideways or even backward. But when he started thinking strategically about what he actually wanted to build, the same opportunity looked completely different—it was exactly the foundation he needed for his entrepreneurial ambitions.

I’ve made similar mistakes myself. Early in my career, I turned down opportunities that didn’t feel prestigious or exciting enough, only to realize later that they would have provided exactly the resources, connections, or time I needed to pursue my larger goals.

The Strategic Mindset Shift

What I’ve learned is that there’s a fundamental difference between being activity-driven and being goal-driven:

Activity-driven thinking asks: “Does this look good? Does this feel right? What will people think?”

Goal-driven thinking asks: “Does this serve my larger vision? Will this get me closer to where I want to be? How does this fit into my strategic plan?”

When you’re activity-driven, many opportunities will seem useless, confusing, or unreasonable. You might pass on a “boring” job that actually provides the flexibility you need. You might avoid a “step down” that’s actually a strategic move toward your real objectives.

But when you’re goal-driven, you evaluate everything through the lens of your larger vision. Suddenly, that government job makes perfect sense. Taking a temporary pay cut to join a startup becomes logical. Driving a second-hand car while you’re building your business becomes a badge of strategic thinking, not financial struggle.

How This Applies to Business Building

Through building Yati Group and advising other entrepreneurs, I’ve seen how this principle transforms every aspect of business decision-making:

Who you hire: Activity-driven leaders hire based on impressive resumes and immediate availability. Goal-driven leaders hire based on who can best contribute to the long-term vision, even if they’re not the obvious choice.

What you invest in: Activity-driven entrepreneurs chase every shiny opportunity that promises quick returns. Goal-driven entrepreneurs invest in capabilities and relationships that serve their strategic objectives, even if the payoff isn’t immediate.

How you spend your time: Activity-driven leaders stay busy with whatever feels urgent. Goal-driven leaders protect time for the activities that move them toward their vision, even when those activities don’t feel productive day-to-day.

What partnerships you form: Activity-driven thinking leads to partnerships based on immediate mutual benefit. Goal-driven thinking creates alliances that serve long-term strategic objectives.

The Questions That Change Everything

I’ve developed a simple framework that helps me stay goal-driven rather than activity-driven. Before any major decision, I ask myself:

  • How does this serve my five-year vision?
  • What am I optimizing for—appearance or progress?
  • If I knew no one would judge this decision, would I still hesitate?
  • What would I do if I were thinking purely strategically?

These questions have saved me from countless activity-driven mistakes and helped me see opportunities that others miss.

The Strategic Paradox

Here’s something counterintuitive I’ve learned: the most strategic decisions often look wrong to people who don’t understand your larger vision.

Taking that government job might have looked like lack of ambition to my friend’s colleagues. But if it gave him the time and financial stability to build multiple ventures, it would have been the most ambitious move he could make.

Sometimes the path to your biggest goals requires choices that look small or even backwards to others. Being goal-driven means having the confidence to make those choices anyway.

The Compound Effect of Strategic Thinking

What I’ve observed is that goal-driven decisions compound over time. Each choice that serves your larger vision creates more options and opportunities. You build momentum in a specific direction rather than just staying busy.

Activity-driven decisions, on the other hand, often cancel each other out. You take a prestigious job that kills your entrepreneurial time, then quit it for a business opportunity you’re not prepared for, then scramble back to employment when the business struggles. You end up working hard but not making real progress.

Your Strategic Clarity

The most successful entrepreneurs I know all share this trait: they have such clear vision for where they’re going that they can quickly evaluate whether any opportunity or decision serves that vision.

They might drive modest cars while building their businesses, work for less prestigious companies that give them strategic advantages, or pass on seemingly attractive opportunities that would distract from their core objectives.

From the outside, their choices might look random or even questionable. But from the inside, everything connects to a larger strategic plan.

The Question That Matters

So I’ll ask you what my friend’s experience taught me to ask myself regularly: What drives your decisions?

Are you optimizing for how things look, or for where they lead? Are you making choices based on immediate comfort and social approval, or strategic advancement toward your real goals?

The opportunities around you probably look different depending on how you answer. That “boring” job might actually be perfect. That “risky” business move might be exactly what your long-term vision requires. That lifestyle choice that others question might be the smartest strategic decision you could make.

Because the difference between activity-driven and goal-driven thinking isn’t just about individual decisions. It’s about whether you’re drifting through your career and life, or building them with strategic intention.

What drives you?

An Open Letter To The Disgruntled Employee

Dear Disgruntled Employee,

Every morning you drag yourself to work, already tired before the day begins. Your boss is always on your case. Your colleagues aren’t the easiest people to be around. You give your opinion, but it feels like it goes unheard. You keep a silent record of every slight, every moment they’ve dismissed or mistreated you, and you carry it home where your partner probably knows the full list too.

You tell yourself you’ll start your own business. You even promise yourself you will. But the fire only comes when something at work pushes you over the edge—or when your salary disappears within 48 hours of hitting your account. In that moment, you’re ready to quit. You picture freedom. You picture control. You picture yourself building something of your own.

But then things calm down. Your boss lightens up. A colleague makes peace. The storm passes and so does your motivation. You tell yourself, “Maybe I’ll wait a few more months before I resign.” And the cycle begins again.

You’ve been here for months. Maybe years. You have a good business idea—maybe even a brilliant one—but it only lives in your head. It has become your “happy place,” a fantasy you visit when the job feels unbearable. But you haven’t taken real steps to bring it into the world.

And so, the best years of your life are being auctioned off cheaply. Your energy, your creativity, your strength—traded for someone else’s vision. You are multiplying wealth, but not for yourself. You are digging gold that will never belong to you.

One day, you’ll retire with just enough to get by for a few months. The company you built for someone else will continue to thrive. Their children will inherit a legacy. Yours will inherit your struggle—and you’ll expect them to support you while they’re trying to build their own lives.

I don’t mean to offend you. I only mean to hold up a mirror. The truth is, you may not really want freedom as badly as you say you do. Maybe you’ve given up before even trying. Maybe you’ve been lying to yourself. Because if you really wanted out, you would’ve taken the first step by now.

So, let’s be honest. You love your job enough to stay. Your boss, your colleagues, your paycheck—they’re the best you’ve decided you’ll settle for. And until you prove otherwise with action, that’s the truth.

Sincerely,
Someone Who’s Been There

P.S. If you truly want to break the cycle, don’t wait for a grand moment. Take one small step this week—write a one-page plan, open that side-business bank account, register a name, or make your first sale. Freedom doesn’t start with quitting your job. It starts with proving to yourself that you can act.

Edit: I wrote this letter 7 years ago today (September 2025) and I realize that there is a lot more I have learnt about life, growth, career and business since then. I no longer encourage people to simply jump in to start their own businesses because it’s a trap on its own in some ways. Read more about my thoughts about it here: Entreprenuership is not self-employment  

Fighting the Good Fight Isn’t Always Easy: The Days When Being Captain Feels Like a Burden

Even those who choose the entrepreneurial path are allowed to question it sometimes.


There are days in business when you see the iceberg coming long before impact. You know it’s there, you know it could sink everything you’ve built, but you’re not sure if you can steer away in time.

Today is one of those days for me.

There’s a financial obligation looming that I’m not sure I can meet. The kind that keeps you awake at 3 AM running calculations that don’t add up no matter how you arrange the numbers. The kind that makes you wonder if this time, you’ve finally reached the limit of what willpower and creativity can solve.

And you know what I’m doing about it? I’m writing this article, checking emails, and pretending the ship isn’t heading toward the rocks.

Do you blame me?

The Weight of Always Being Strong

People expect entrepreneurs to be perpetually optimistic, constantly motivated, always ready with another solution. We’re supposed to be the captains who never doubt the journey, never question the destination, never wish we could just be passengers for a while.

But here’s what I need to say today: sometimes I get tired of being the captain.

Sometimes I want to be the client who gets waited on instead of the business owner who does the waiting. Sometimes I want someone else to worry about cash flow while I focus on the work I actually love. Sometimes I want to clock out at 5 PM and let someone else handle the 3 AM anxiety about whether we’ll make payroll.

Is that too much to ask? Am I being unreasonable?

The Complexity of Loving What Challenges You

I know this is the life I chose. I know I wouldn’t trade it for anything, even on days like today. But just because something makes you happy doesn’t mean you’re not allowed to get frustrated when it’s not working the way you planned.

I love my family more than anything, but they drive me crazy sometimes. I love building Yati Group, but there are days when it feels like it’s trying to kill me. I love the freedom of entrepreneurship, but I hate the isolation of being the person everyone depends on for answers.

This isn’t contradiction—it’s complexity. You can be grateful for something and still be exhausted by it. You can believe in your path and still question whether you’re strong enough to walk it some days.

The Myth of Constant Encouragement

I spend a lot of time encouraging other entrepreneurs, sharing insights about building businesses and pushing through challenges. Today, I’m not feeling particularly encouraging. Today, I’m feeling human.

I make mistakes regularly. I get tired more often than I admit. I fail at things I should be good at by now. Some days, the gap between where I am and where I want to be feels insurmountable.

Are you surprised I’m not my usual encouraging self today? Did you think entrepreneurs are immune to doubt, frustration, and fear?

We’re not. We just don’t talk about it publicly very often because we think it makes us look weak or incompetent. But maybe that’s the problem.

The Pressure of the Entrepreneurial Image

There’s this myth that successful business owners have it all figured out, that we’ve moved beyond the struggles that plague “normal” people. That we’ve transcended worry about money, stress about the future, or frustration with setbacks.

The truth is messier. The truth is that building something meaningful is hard every single day, not just in the beginning. The problems get more complex, the stakes get higher, and the pressure to have all the answers increases with every success.

Sometimes the hardest part isn’t solving the business problems—it’s maintaining the facade that you’re always confident about your ability to solve them.

What Nobody Tells You About Fighting the Good Fight

When you choose entrepreneurship, people warn you about the financial risks, the long hours, the uncertainty. What they don’t tell you about is the emotional toll of being responsible for everything and everyone, all the time.

They don’t tell you about the guilt of disappointing clients when things go wrong. The weight of knowing that your decisions affect not just your livelihood, but your employees’ families. The isolation of being the person who can’t show weakness because everyone is counting on your strength.

They don’t tell you that some days, fighting the good fight feels less like heroism and more like stubborn refusal to admit defeat.

The Permission to Be Human

Today, I’m giving myself permission to be frustrated with the thing I love most. Permission to acknowledge that building a business is exhausting in ways that have nothing to do with work hours. Permission to admit that sometimes I don’t have the answers, and that scares me.

I’m giving myself permission to write about doubt instead of certainty, about struggle instead of success, about the days when entrepreneurship feels like a burden instead of a blessing.

And I’m giving you permission to feel the same way about whatever you’re building.

Why Honesty Matters More Than Inspiration

I could have written an inspiring piece about perseverance and positive thinking. I could have shared strategies for overcoming obstacles and maintaining motivation. Those articles have their place, and I’ll write them again.

But today, I think honesty serves better than inspiration.

Because when you’re facing your own iceberg, you don’t need someone telling you to think positive thoughts. You need to know that even people who’ve been doing this for years still face days when the problems feel bigger than the solutions.

You need to know that questioning your path doesn’t mean you’re on the wrong one. That feeling overwhelmed doesn’t make you weak. That wanting to be the passenger instead of the captain sometimes doesn’t mean you should give up the wheel.

The Strength in Admitting Struggle

There’s something powerful about acknowledging struggle without trying to immediately fix it or find the lesson in it. Sometimes things are just hard, and that hardness doesn’t need to be transformed into wisdom or motivation.

Sometimes it’s enough to say: this is difficult, I’m tired, and I don’t have all the answers right now.

That acknowledgment doesn’t make you a bad entrepreneur. It makes you a human one.

Tomorrow Will Be Different

I’ll wake up tomorrow and probably feel differently about these challenges. I’ll find new energy for problem-solving, remember why I chose this path, and get back to building something meaningful.

But today, I’m allowing myself to feel the weight of being captain. Today, I’m admitting that fighting the good fight isn’t always easy.

And somehow, that admission feels more honest than any inspirational message I could offer.

The Real Encouragement

So here’s my encouragement today: you’re allowed to have days when your calling feels like a burden. You’re allowed to question your choices without abandoning them. You’re allowed to be tired of being strong.

Those feelings don’t disqualify you from entrepreneurship. They qualify you as human.

The fight is still good, even when it doesn’t feel easy. Maybe especially then.

Be encouraged—not because everything is perfect, but because perfect was never the point. Building something meaningful was always going to be messy, difficult, and occasionally overwhelming.

That’s not a flaw in the system. That’s the system working exactly as designed.

And you’re exactly where you need to be, even when—especially when—it doesn’t feel that way.

Why Some Calls Are Not Worth Receiving: The Job That Saved My Life by Rejecting Me

Sometimes the best thing that can happen to your future is having your backup plan fail.


I was rummaging through old files recently when I found an application letter I wrote on December 29th, 2008. It was for a marketing position at an NGO in Eswatini—a job I desperately wanted but never got.

A portion of the application letter.

Looking at that letter now, I realize it might be the most important rejection of my life.

The Desperation That Almost Derailed Everything

December 2008 was one of the darkest periods I’d ever experienced. I had just handed in my resignation from my first company, which I co-owned with two other directors. After irreconcilable differences tore us apart, I had to walk away from something I’d helped build.

I was frustrated, confused, and terrified about what came next. When I saw that NGO position advertised in the newspaper, it felt like a lifeline. I convinced myself it would provide the steady cash flow I needed while I figured out my next move. A safe harbor while I built something new on the side.

I crafted what I thought was a compelling application letter and waited for the call that would rescue me from uncertainty.

The call never came.

The Path I Almost Didn’t Take

Starting 2009 without any guarantees, I threw myself into the venture I’d been working on part-time—internet marketing. In Eswatini, this field barely existed. I was venturing into uncharted territory with no safety net, no steady income, and no guarantee of success.

I won’t lie: I was terrified. I had never done anything like this completely on my own, and I was essentially betting my future on something most people in our market didn’t even understand yet.

But nine years later, I can’t stop imagining how different my life would have been if that NGO had called me back. And I’m grateful they didn’t.

The Sliding Doors Moment

That rejection forced me onto a path that led to building Yati Group, discovering my capacity for strategic thinking, and ultimately creating something far more valuable than any salary could have provided. If I had gotten that job, I would have spent years building someone else’s dream while my own remained an unrealized side project.

The steady paycheck would have been seductive. The security would have been comfortable. And that comfort would have slowly killed the urgency that drove me to build something meaningful.

Instead of waking up each day knowing I controlled my destiny, I would have been trading time for money, passion for security, potential for predictability.

The Real Cost of Backup Plans

What I’ve learned since then is that backup plans often become primary plans by default. When you have a safety net, you don’t leap as far or fight as hard. When you have alternatives, you don’t commit as completely to the thing that could transform your life.

That job would have been my backup plan, but backup plans have a way of becoming the main plan when things get difficult. And building something meaningful is always difficult at the beginning.

If I had received that call, I probably would have taken the job “temporarily” while building my business on evenings and weekends. But evening energy and weekend hours are rarely enough to build something transformational. The job would have consumed my prime time and best thinking, leaving scraps for the dream that could have changed everything.

The Journey That Made It Worthwhile

Don’t misunderstand me—choosing the uncertain path wasn’t easy. Business has been brutal at times. I’ve experienced highs that felt like floating and lows that felt like falling straight into hell. This article right here will tell you the whole story about the lows

There were weeks when I went without a single payment, surviving on friends throwing me a few rands to tide me over. I have financial and emotional scars from those early years that remind me how close I came to failure multiple times.

But here’s what I discovered: there’s nothing like waking up knowing you own your time and control your destiny. When you’re building something that belongs to you, even the difficult days feel different. Even the failures teach you something valuable.

Money becomes important, but it stops being the primary motivation. Eventually, it becomes about the possibilities—what you could build, who you could impact, how far you could push the boundaries of what’s possible. Those possibilities keep you going even when the financial rewards aren’t immediate.

The Deception of “Safe” Choices

That NGO job felt like the safe choice in December 2008. Steady income, clear responsibilities, predictable career progression. But safety is often an illusion, especially in today’s rapidly changing economy.

How many “safe” jobs have disappeared due to technological disruption, organizational restructuring, or economic shifts? How many people who chose security over opportunity found themselves forced into uncertainty anyway, but without the skills and mindset that come from building something yourself?

The riskiest choice might actually be avoiding risk entirely. When you don’t develop the capability to create value independently, you become completely dependent on others to provide opportunities for you.

What Rejection Actually Teaches

That rejection taught me something invaluable: sometimes what feels like failure is actually redirection toward something better than you could have imagined.

If every door opened easily, we might walk through the wrong ones. If every opportunity materialized, we might settle for smaller dreams. If every backup plan worked out, we might never discover what we’re truly capable of achieving.

The rejection forced me to rely on my own capability rather than someone else’s validation. It pushed me to create opportunities rather than wait for them to be offered. It taught me that my future was my responsibility, not something to be handed to me by others.

The Calls Not Worth Receiving

Looking back, I realize there have been many calls throughout my journey that weren’t worth receiving:

The “opportunities” that would have distracted me from building Yati Group into something significant.

The partnerships that looked attractive but would have limited my growth potential.

The safe choices that would have provided comfort but prevented breakthrough.

The backup plans that would have become primary plans and kept me from discovering what I was really capable of building.

The Pattern of Productive Rejection

This experience taught me to look for patterns in the rejections and closed doors I experience. Often, what feels like rejection is actually protection from choices that would have limited my potential.

That job rejection protected me from spending my most creative and energetic years building someone else’s vision. Other rejections have protected me from partnerships that would have constrained my growth, opportunities that would have been distractions, and paths that would have led away from my real purpose.

The Question That Changes Everything

Now, when I face rejection or when anticipated opportunities don’t materialize, I ask myself a different question: “What if this rejection is protecting me from something that would prevent me from achieving something better?”

This doesn’t mean I don’t pursue opportunities or that I rationalize every failure as a blessing. But it does mean I’ve learned to trust that sometimes the path forward becomes clearer when certain paths are blocked.

For Those Waiting for Calls

If you’re waiting for a call that isn’t coming, for a door that isn’t opening, for an opportunity that isn’t materializing, consider this: maybe you’re not supposed to wait. Maybe you’re supposed to create your own opportunities.

That call you’re waiting for might represent someone else’s timeline, someone else’s vision, someone else’s definition of success. The opportunity you’re hoping for might actually be smaller than what you could build if you stopped waiting and started creating.

The Gratitude of Hindsight

Today, I’m grateful for every rejection that pushed me toward building something I truly own. I’m thankful for the doors that didn’t open because they forced me to create my own entrance. I appreciate the calls that never came because they prevented me from accepting less than what I was capable of achieving.

The job I desperately wanted in December 2008 would have given me a salary. The path I was forced to take instead gave me a life.

Sometimes the best thing that can happen to your future is having your backup plan fail. Because when there’s no safety net, you learn to fly.

Don’t stress about the call that isn’t coming through, the business deal that seems to be stalling, or the connection that promised to help but never follows through. You might just be better off without it.

The rejection that feels painful today might be the redirection that saves your tomorrow.